Stay SMS Scam Smart
SMS is a powerful tool to connect and engage with your customers. However, with the rise of unsolicited messages, people have become wary of receiving messages from unknown sources. That’s why we’ve put together some tips on how to spot a scam message and how to avoid your messages being considered spam.
How to spot a scam message
Key traits of a scam message include:
- Suspicious links or attachments – Scammers often include links or attachments in their messages that will take you to a fraudulent website. If you're unsure about a link or attachment, don't click on it.
- Poor grammar or spelling – Legitimate companies typically have a high standard of communication. If a message has multiple errors or seems poorly written, it's likely a scam.
- Requests for personal information – Scammers often ask for personal information such as credit card numbers, or bank account information. They may claim that they need this information to verify your identity or fix an issue with your account, if so, it’s likely a scam.
- Promoting something that sounds too good to be true – it usually is!
If you think you received a scam text, report it to the DIA by forwarding it to 7726.
Tips to avoid your message being marked as SPAM
Don’t want your message to be marked as spam? Here are a few ways to avoid it:
- Always get permission from customers before sending SMS messages – Customers must opt-in to receive text messages. You can do this through website forms, social media pages or other channels.
- Include an opt-out option – Always include an opt out option in your SMS messages. This also complies with legal requirements and gives your customers the option to unsubscribe. Our platform automatically unsubscribes a user with the reply of “stop” or “opt out”.
- Identify your organisation – Put the name of your company at the beginning of the text. Customers are more likely to open, read, and act upon your messages when they know who it’s coming from.
- Personalise your messages – Customise your messages to include the recipient’s name. People are more likely to read a message when it is personalised.
- Keep a consistent schedule – Sending messages too frequently or irregularly can cause your customers to become annoyed and may mark your messages as spam. Stick to a regular schedule that your customers are aware of and comfortable with.